LUX Industries achieves another first in hosiery industry, signs megastar Amitabh Bachchan as brand ambassador

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Kolkata: LUX Industries Limited, (BSE: 539542 | NSE: LUXIND)known for its innovative and customer-demand driven product offerings,manufacturing more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children, has yet again created a buzz in the innerwear hosiery category of the country by signing Bollywood megastar Amitabh Bachchan, as the Brand Ambassador for itsbrands Venus and Cott’swool. These brandsexude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades, marking another first in the hosiery segment for LUX Industries by signing Amitabh Bachchanas the brand ambassador. Associating withIndia’s finest actor, the legacy of VenusandCott’swoolis taking a phenomenal leap in marketing impetus in the popular segment. Bollywood star Varun Dhawan, the heartthrob of young India, continues to be the brand ambassador of LUXCozi.

Speaking about the development, Mr. Ashok Todi, Chairman, LUX Industries Ltd. said, “Venus is one of the largest innerwear brands in India and Cott’swool is synonymous to winter wear in India. Each of the brands exudes superlative levels of comfortability and rules the market with its price efficiency. This is a moment of immense pride for us at LUX Industries as we believe that the legacy of these brandsis crowned with the momentousoccasion bygetting on board actor extraordinaire Amitabh Bachchan as our brand ambassador for the first time by any hosiery brand in India. These brands are liked by people of all demographics, similar to Mr. Bachchan’s iconic legacy as an actor, the brand appeal synergizes with his personality. We hope with this association we will be able to communicate and reach a wider segment of customers.”

On the signing of Amitabh Bachchan as brand ambassador for the sub brands, Mr. Pradip Todi, Managing Director, LUX IndustriesLtd., stated, “At LUX Industries we want our diverse portfolio of brands individually to grow and sustain its leadership position in the market, while we aim to continue bonding with our brand evangelists in a more meaningful and engaging way. We believetheendorsement of LUX products will further strengthen the bond with the masses, give our users a greater sense of purpose and help the brands scale newer heights over the course of next few years.

On his association with LUX Industries, Mr. Amitabh Bachchan, said,“It gives me an immense pleasure to be associated with the iconic hosiery company of India, LUX Industries. Fromthe last 60 years LUX has been a prominent name in most of the households and is one of the most accepted hosiery brand in the country. I am delighted to begin a new journey as an ambassador for LUX Venus and Cott’swool and take the brand legacy forward.”

The hoardings with Amitabh Bachchan sporting the stylish and comfortableproducts from Venus and Cott’swool, will be up in major metros which will be followed by aggressive print advertisement. The electronic campaign featuring the great actor will release across the GECs, News Channels, Movie Channels and Music Channels within45 and 30 seconds commercials to be used across a mix of communication mediums like TV, Print, Radio, Onscreen and Online.The creative for theseries has been prepared by the legendry Mr. Piyush Pandey and team.

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OdishaInc Bureau