Mercedes-Benz launches the much awaited new C-Class diesel

Mr.Piyush-AroraPune: With an endeavor to provide the best and most the comprehensive products in India, Mercedes-Benz today launched the New C-Class in its much awaited diesel variant. Mercedes-Benz also commenced the local production of the new C-Class petrol at its plant in Chakan. The new C 220 CDI Avantgarde and the new C 200 Avantgarde (CKD) was launched by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at Mercedes-Benz India’s Centre of Excellence in Pune. The new C-Class diesel will now be available in the C 220 CDI STYLE and C 220 CDI AVANTGARDE, while the locally manufactured C-Class petrol will be available in the C 200 AVANTGARDE variant, at dealerships across India. The diesel variants of the new C-Class will be available as completely built units only.

The new C-Class has created a new benchmark in its segment with its modern, aesthetic design, high-class interiors and cutting-edge technology. Its features include exemplary safety and high efficiency, while boasting of sporty and agile handling. These class leading features have also made the car a favorite with the critics and jury members of the prestigious automotive awards in India this year.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “With the launch of the C 220 CDI we now present the complete portfolio of the new generation C-Class to our Indian customers. The commencement of the local production of the new C 200 Avantgarde petrol within three months of its India debut, reiterates our commitment of providing our customers fascinating products which are made in India.”

The new C-Class’ 4-cylinder diesel engine is the most fuel efficient in the segment with a fuel efficiency of 19.27 km per litre. Together with a large fuel tank capacity of 66 litres it gives the customers freedom to explore places around them without worrying about frequent trips to the fuel station. The engine also boasts of ECO start/stop function which helps in saving fuel and reducing emissions. The engine produces 125 kW at 3000-4200 rpm with a maximum torque of 400 Nm between 1400-2800 rpm, which is highest in the segment. It accelerates from 0 to 100 kmph in 7.4 seconds with a top speed of 233 kmph.

Drive mode selector (AGILITY SELECT): At a touch of the Drive Mode Selector, drivers can choose between Comfort, Economy, Sport, Sport+, or Individual driving modes. Parameters such as the engine, transmission and steering characteristics are adjusted according to the selected transmission mode. In the ‘Sport and Sport+’ modes the driver can experience added agility and dynamism, thanks to a more direct characteristic steering curve, spontaneous throttle response and modified shift points, providing an exciting and engaging driving experience.

Mercedes-Benz has also commenced the local production of the petrol variant of the new C-Class which was introduced last year as a CBU. In keeping with the global availability constraints for the new C-Class owing to the overwhelming demand across the world, the petrol variant was introduced last year. The diesel variant launched today will be available as a CBU.

“The new C 220 CDI redefines the segment completely and offers the customers who prefer a diesel mill, an unparalleled luxury product experience. The new C-Class’ character defining emotional and clear design and high-quality interior provides the unmistakable feeling of modern luxury. The efficient and high-performance engineering incorporated in this car delivers a higher level of driving pleasure. For instance, the new C 220 CDI combines the driving pleasure of five different cars into one with its innovative Drive Mode Selector (Agility Select) function. The C 220 CDI also offers the best fuel efficiency and the highest torque in the segment which will add great value to our discerning customers. The C-Class perfectly reflects our ‘Live the Best’ philosophy, which is to delight our discerning customers by providing them with value added new product offerings.” Mr. Kern further added.

Rated as one of the top-most CKD plants of Mercedes-Benz globally, the Mercedes-Benz India manufacturing facility now has an industry benchmark capacity of 20,000 units annually and production will commence from the newly constructed facility in 2015. Spread over 100 acres at Chakan, Pune, the manufacturing facility was set up in 2009 and is among the fastest green-field operations ever to be created. The plant produces currently five models – C-Class, E-Class, S-Class, ML-Class and GL-Class.

The new C 220 CDI STYLE diesel is priced at Rs. 39.90 lakhs, and the new C 220 CDI AVANTGARDE diesel is priced at Rs. 42.90 lakhs (prices ex-showroom Delhi) and available for sales in dealerships across the country.
The new C 200 Avantgarde petrol (CKD) is priced at Rs. 40.90 lakhs (prices ex-showroom Delhi) and available for sales in dealerships across the country.

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OdishaInc Bureau