Mercedes-Benz records the best year ever in the company’s history in India

933917_10151766494511670_1984178194_nPune: Mercedes-Benz India today announced its strongest sales year in the company’s history in India by posting 10,201 units of sales. With this, the brand with the Three Pointed Star also recorded a growth of 13% over the corresponding period of 2013 (January-December 2013: 9,003 units). This is the second consecutive year that Mercedes-Benz has posted a double digit growth in India.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “We have recorded the highest ever sales in the history of Mercedes-Benz in India till date. This is a strong reaffirmation of the continued preference of our customers for the Three Pointed Star. With the ‘Year of Excellence’ we brought excellence to our customers, who appreciated our efforts and helped us in accomplishing a sustained and profitable growth. We are satisfied that our customer oriented efforts have paid off well. With this second consecutive successful year, we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market

“In 2014 we witnessed a strong demand growth for our products, leading to long waitlist on some of the key products, which eventually limited our total sales numbers. Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated. Also, the fastest expansion of the AMG Performance Centre in three cities in three days, ensured we kept our patrons excited and fascinated with the brand through the year. Our industry
best service packages combined with value added finance programmes from MercedesBenz Financial enabled us to create high satisfaction in the vehicle ownership and purchase experience.” Mr. Kern further added.

2014 was Mercedes-Benz India’s ‘Year of Excellence’ aimed at bringing excellence in all
areas of operation. Mercedes-Benz not only achieved its highest ever sales volumes in a
single year, but also laid the foundation of a long-term sustained profitable growth for the
Three Pointed Star in India. During the year Mercedes-Benz undertook several key
initiatives to delight the customers.

As India’s fastest growing luxury car brand, Mercedes-Benz continued with its product
offensive and launched 10 products during the year and witnessed a strong sales
performance amidst tough market conditions, as well as non-availability of key models.
The year began with the launch of benchmark of modern luxury and Mercedes-Benz’s
flagship model, the S-Class, which continued its popularity run. The sedan portfolio was
further strengthened with the launch of the E 350 CDI in the second half of the year
providing the customers more options at the top end of the most preferred luxury sedan
in India. The year ended on high with the launch of the all new C-Class, which saw an
earlier than planned market entry, as the previous generation sold-out before plan owing
to overwhelming customer response. Along with robust demand for the youngest sedan portfolio, Mercedes-Benz also witnessed a strong growth momentum of the SUVs, as the segment remained the fastest
growing in the company’s portfolio. All products including the ML-Class, GL-Class and
the recently launched stylish luxury SUV GLA-Class, saw appreciable demand throughout
the year.
In addition, the popularity of the SUVs was closely followed by the success story of the
New Generation Cars consisting of the A-Class and the B-Class, as the brand witnessed
increased preference for these products from affluent young Indians.
The AMG range also witnessed four new launches in 2014 and grew many folds. The
CLA 45 AMG and GLA 45 AMG were able to add the young AMG aspirants to the brand.
The ML 63 AMG and the GL 63 AMG consolidated Mercedes-Benz’s strong presence in
the promising Performance SUV segment. Mercedes-Benz also expanded its AMG
network as it inaugurated three new AMG Performance Centers in three days, at Delhi,
Bangalore and Mumbai.
The launch of a new pre-owned cars business ‘Mercedes-Benz Certified’ was another
key milestone during the year and was marked by simultaneous inauguration of 12 new
outlets across India. This creates further value for the customer and gives the aspirational
luxury car customers an additional avenue to own a Mercedes-Benz. Developed
specifically for the Indian market, this is most extensive Pre-Owned sales network with
over 150+ display bays, which will be expanded to 250+ bays by 2015 end. ‘MercedesBenz
Certified’ will be providing an attractive option for the consumer while adding
incremental sales for the company, as substantiated by the robust growth witnessed by
the segment during the year.
In 2014 Mercedes-Benz India also inaugurated 14 new outlets, the highest ever in one
single year. The ‘Excellence in Network’ strategy translated into moving even closer to
the customers and fascinating them with the renowned Mercedes-Benz brand
experience. Providing a unique experience of ‘Touch, Smell, Sound, Sight and Smell’ to
the customers and prospects across all Mercedes-Benz dealerships in India aims at bringing in the feeling of exclusivity as well as an environment that spells of luxury.
Mercedes-Benz India continues to boast of the densest network spread for any luxury car
maker in India with 68 outlets in 37 cities.
The world class production facility spread over 100 acres, is among the fastest greenfield
operations ever to be created and is rated among the top most local manufacturing
plants of Mercedes-Benz globally. During the year, the company celebrated roll-out of the
50,000th car manufactured in this facility.
The Three Pointed Star pursued the creation of a fascinating customer experience.
Driven by passion and striving for achieving excellence, Mercedes-Benz’s superlative
Services programs created a satisfactory vehicle ownership experience bringing peace
of mind for customers. In 2014, Mercedes-Benz India focused on extensive training to the
dealership personnel to enhance customer satisfaction and delight. Qualified and
experienced team of committed personnel were nurtured to take care of the sales and
service requirements of the customers and making luxury car purchase and ownership a
delightful experience.

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OdishaInc Bureau