Bhubaneswar: School of Management (SOM) of KIIT University is organising its 4th National Marketing Conclave on 21st December 2013. It is one of the biggest B-school marketing events in Eastern India. The theme for this year’s conclave is “Business Ecosystems: Driving New Paradigms in Marketing”.
Mr. Dilip Cherian, Founding Partner of Perfect Relations, who is widely regarded as the “Image Guru” of India, will be the Chief Guest of the event. The conclave will also feature industry luminaries like Mr. Prabhat Pani, CEO, Roots Corporation, Mr. Ajit Chaturvedi, Hub COO, Tata Telecommunication, Mr. Manas Mishra, EVP and National Strategic Director, Vizeum, Mr. Krishnan Narayanan, GM-Sales and Marketing, Raymond Zambiti and many more as invited speakers.
The event will feature keynote speeches, panel discussion and workshops deliberating on how organizations need to deeply understand the ecosystem they operate in. It is harder to imagine a world where businesses can satisfy customers and do marketing in isolation. A large part of marketing today has both collaborative and competitive elements. In this context, the conclave will also deal with the management of various aspects of marketing in dynamic business ecosystems.
It is expected to be attended by several industry professionals, academicians and students from across the country. More than 80 teams from various parts of India have already registered for a host of student competitions, as part of the conclave.