Indore: Radisson Blu, the iconic hotel brand driven by innovation and design, launches ‘The Art of Weddings’, a campaign created exclusively for the India market. Building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run across all of India’s 34 Radisson Blu hotels.
Partnering with the campaign are – India’s finest couture designer, Payal Singhal who will present ‘The Azure Collection’, an exclusive line designed for Radisson Blu; renowned celebrity chef from Radisson Blu, Rakesh Sethi and his specially curated signature dishes; Ramit Batra, acclaimed destination wedding photographer and storyteller, who ties together vibrant and colourful memories of weddings through his photography; Puneet Gupta and his fashionable, bespoke wedding invitation designs; Jewels D’Allure that will bring together personalised, high-end jewellery and Eclairs; a specialist in designer wedding cakes. Leading make-up artist Kangana Kochhar will also participate in the New Delhi Fair to help would-be brides look their best on their special day.
Experiential workshops are also a key feature at the ‘Wedding Fairs’. Attendees will learn how to create an unforgettable destination wedding, select an ideal wedding invitation, trousseau and other gift packing techniques and latest trends, styles and flavours in the world of wedding cakes and much more. Couples who book a wedding at either Radisson Blu Hotel New Delhi Paschim Vihar or Radisson Blu Indore Hotel during the ‘Fairs’ also stand a chance to win specially crafted Payal Singhal outfits worth INR 50,000 each.