Chennai: Sony India, today opened its largest premium Sony Center in Annanagar, Chennai, ushering in a new way consumers in India can embrace innovative product experience.This immersive Sony Center will house products across categories such as television, digital imaging, mobile, consumer audio video and accessories.
Speaking at the inauguration, Mr. Satish Padmanabhan, Head of Sales, Sony India, said, “We are pleased to launch our largest premium Sony Centerhere in Chennai. This center will set a new benchmark to experience Sony’s unique technology and diverse accessory range in a convenient and dedicated shopping environment. This Sony centeris a testimony of our commitment to our customers and partners, and our endeavor is to offer an enhanced experience to everyone. We are confident that the consumers will appreciate the unique and distinctive retail experience from Sony.”
Integrated experience of Sony’s premium products
Customers will be able to explore, purchase and experience from Sony’s wide range of BRAVIA televisions including the new OLED models, Alpha cameras, XPERIA smartphones, new Home Theatres and Sound Bars, Action Cam, High Power Home Audio Systems, Noise Cancellation headphones and interesting accessories. The PlayStation segment will also offer customers to relish live gaming experience and much more.
The new exclusive center will offer multiple ‘experiential pop-ups’, encompassing of Alpha demo zone, PlayStation®VRand Home Theatre5.1 channel experience zones. The audio and smartphone category will also have touch and try zones for headphones and new Xperia models. These zones will be complemented by product experts, who will be available to offer advice and answer questions.
Some of the unique elements the center will showcase will be the lifestyle display of BRAVIA OLED televisions along with the entire category line-up. The complete range of newly launched audio products will also remain on exhibit, accompanied with more than 150 PlayStation gaming titles. For all the product presentations, the customers will get more hands-on understanding through integration capabilities of Sony’s premium products.