Mumbai: Tata Power, India’s largest integrated power company, has always worked towards promoting healthy practices among communities living in and around its project locations. In line with this commitment, Tata Power Community Development Trust (TPCDT) at Trombay organised an awareness campaign in Mumbai on breast feeding practices on International Breast Feeding week. The program benefitted a total of 200 antenatal and postnatal mothers, along with 300 adolescent girls.
The objective of the campaign was to educate local antenatal, postnatal care mothers, and adolescent girls about the safe breast-feeding practices, and institutionalise women committees, thereby, making them aware of the maternity protection entitlements. The various benefits of breastfeeding were explained to the women, and several myths and misconceptions around the same were diffused. The sessions were conducted by using innovative mediums such as documentary movies, demonstrations of preparing low-cost nutritional food, breast-feeding practices, quiz competitions, charts, etc. The campaign was launched with active participation of Anganwadis, ASHA workers, Medical Officer from the health post, and members of Mahila Arogya Samiti. Speaking on the initiative, Ashok Sethi, COO and ED, Tata Power, said, “Tata Power has always prioritised the health and wellbeing of its communities. Most of the women and girls living in slum areas are not aware of the right practices of breast feeding, and as a result, the health of infants get affected. According to National Family Health Survey, Indian mothers stop breastfeeding at the fourth month itself, despite studies proving that children who are sufficiently breastfed have fewer ear infections, respiratory illnesses, and bouts of diarrhoea. We are thankful to all our partners for helping in making this campaign a success. We hope that the collaborative effort will help in shaping Breastfeeding a key to sustainable development.”