Vijayawada: UltraTech Cement, India’s leading cement manufacturer, has announced its foray into new markets post the acquisition of Jaypee Cement plants in June. With Vijayawada as the first city of launch, UltraTech Cement will continue to formally consolidate its brand presence and strengthen footprints in other markets of Coastal Andhra Pradesh in the coming days.
Commenting on the occasion, Mr. K K Maheshwari, Managing Director of UltraTech Cement Limited, said “Andhra Pradesh is a strategic market for UltraTech Cement and provides huge growth potential. By announcing our foray into the market, we will further consolidate our presence in the southern region. This milestone marks the beginning of a brand new chapter that underscores UltraTech’s entry into high growth markets of India, where it needs greater reinforcement.”
UltraTech Cement, which earlier had a cement production capacity of around 63 million tons, acquired Jaypee’s six integrated plants and five grinding units, spread across the states of Himachal Pradesh, Uttar Pradesh, Uttarakhand, Madhya Pradesh, and Andhra Pradesh, with a capacity of 21.2 million tons. With the Jaypee Cement acquisition and another new plant commissioning, UltraTech has emerged as the fourth largest cement player globally (excluding the Chinese players) with a total capacity of 93 million tonnes per annum and the largest player in India by an even larger margin.
The operations will be strengthened by the process and technological up gradation and also by an enhancement in capacity utilization creating synergies in manufacturing, distribution, and logistics.
Furthermore, economies of scale and reduced lead-time to markets will be achieved. These will enhance competitiveness, benefit consumers, and, in turn, create value for all of UltraTech’s stakeholders.
After the acquisition and a couple of new projects commissioning, UltraTech has 18 Integrated Plants, 1 clinkerisation unit, 25 Grinding Units and 7 bulk terminals, augmenting its Grey Cement manufacturing capacity to 93 million tons.